---
title: Case Study - Open Energy Market
description: Open Energy accelerated its growth and enhanced technical capabilities through strategic offshoring with Potentiam, transforming its operational model.
image: https://www.potentiam.co.uk/hubfs/Images/Case%20Study%20Graphics/OEM_thumbnail-1.jpg
---
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# Case Study - Open Energy Market
Company Open Energy Market
Location
United Kingdom
Industry
SaaS
Talent Hub
Bengaluru, Iași & Cape Town
### Challenge
Open Energy Market (OEM) faced the challenge of funding significant upfront investments in technology and sales before generating revenue. They needed to accelerate software development while making the most of limited resources and delivering enhanced services to clients as quickly and efficiently as possible.
### Solution
The partnership with Potentiam was instrumental in making the offshoring initiative a success. Leveraging their shared expertise in energy consultancy, Potentiam guided the strategy, helping OEM build a critical part of its technology team in Bengaluru which proved to be a transformative step for the business.
### Result
OEM successfully extended its operational capabilities, accelerating technical development and fast-tracking revenue growth. The move also established a strong, collaborative offshore partnership, creating lasting value for the business.
## Introduction to Open Energy Market
Open Energy Market (OEM) is a SaaS platform in energy management and sustainability. Known for its technical solutions, it aims to manage energy risk and empower long-term strategic, sustainable decision-making. Discover how Open Energy Market (OEM) is a SaaS platform in energy management and sustainability, a leader in energy and sustainability procurement, overcame industry barriers to growth by embracing offshoring with Potentiam. Facing the challenge of a prolonged working capital cycle, they sought a solution that would not only support but also accelerate their expansion and enhance their technical capabilities.
## Challenge
Open Energy Market (OEM), positioned at the forefront of the energy sector, embarked on a mission to redefine its operational and growth strategies amidst a complex and demanding industry landscape.
The company found itself challenged by the need to make significant upfront investments in technology and sales staff in advance of earning any revenue.
In response to these challenges, OEM adopted a strategy to build teams in Bengaluru (Bangalore) — and Cape Town to fast-track its software development roadmap. It was critical that they could use their limited funds as efficiently as possible while billing clients for their enhanced services as quickly as possible.
## Solution
The partnership with Potentiam was essential, in making the offshoring a success. Potentiam’s strategy approach was hugely assisted by their shared specialist background in energy consultancy services, ensuring a successful offshoring initiative. The decision to build a key part of their technology team in Bengaluru (Bangalore)—India's Silicon Valley— was a game-changer.
This tech hub, renowned for its vast talent pool of over 600,000 software professionals and its status as home to more than 1,000 multinational companies, provided an ideal environment for nurturing a high-calibre technical team.
## Result
The offshoring strategy implemented by OEM, with Potentiam's guidance, has been nothing short of transformative. By integrating a team in Bangalore not as “outsourced” resources but as integral members of the organisation, OEM has achieved a seamless extension of its operational capabilities. This strategic move has not only allowed for significant acceleration in technical development but also fostered a beneficial partnership.
OEM’s offshoring journey with Potentiam underscores a strategic blueprint for leveraging global talent pools to fast-track development and drive revenue growth. By emphasising the importance of team integration and shared goals, this partnership highlights how offshoring, when executed with the right
up-front strategy, can be transformational to
a business.
[DOWNLOAD OPEN ENERGY MARKET'S CASE STUDY](https://www.potentiam.co.uk/hubfs/BDR%20Resource%20Folder/Case%20Studies/CASE%20STUDIES%20-%202026/Open%20Energy_Case%20Study-2026-FA_LR.pdf)
> Potentiam worked very closely with OEM to understand our needs,
> our goals, how we were going to expand, and what our strategy was,
> and then gave us the consultancy, the advice for us to go out and hire
> those team members under the guidance and recommendation of
> Potentiam.”
>
> **Chris Maclean | CEO**
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