---
title: Case Study - Opinium
description: Discover how Opinium transformed its data operations and enhanced efficiency through a strategic offshoring partnership with Potentiam in Cape Town.
image: https://www.potentiam.co.uk/hubfs/Featured%20Image_900x525_Opinium.png
---
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# Case Study - Opinium
Company Opinium
Location
United Kingdom
Industry
Market Research
Talent Hub
Cape Town, South Africa
### Challenge
Opinium was dealing with siloed data teams, limited shared understanding of specialist data concepts, and growing data volumes that were pulling consultants away from new business activity and putting pressure on resources across international offices.
### Solution
Potentiam worked with Opinium to identify the core challenges, shape a tailored offshore strategy, and design a more cohesive data team model. Cape Town was selected as the right location based on its efficiency and access to strong, diverse talent.
### Result
Potentiam’s solution helped Opinium free up around 20 consultant days per month, improve the speed and quality of data processing, and bring fresh energy and ideas into the business through its Cape Town team.
## Introduction to Opinium
Opinium is a dynamic insight research agency headquartered in London, extending its innovative reach through offices in New York, Amsterdam, and Cape Town. Renowned for delivering cuttingedge insights in the public and private sectors, Opinium excels in thought leadership, branding, communication, new product development, and stakeholder engagement.
Their expertise in precise political polling places them at the forefront of the industry, backed by robust data analysis and processing capabilities to serve a varied client base.
## Challenge
Upon the appointment of Benjamin Davis as the Head of Data and Research Technology, it became evident that Opinium faced significant efficiency challenges.
Key issues identified included:
- Data teams operating in isolation, leading to siloed project management.
- A general lack of cohesive understanding regarding niche and specialist data concepts.
- Overwhelming data volumes necessitate excessive processing, diverting consultants from their primary focus of securing new business and leading to resource strains across international offices.
Benjamin Davis observed upon his arrival that Opinium clearly possessed significant talent within their data team, yet he also recognised that their entire data operation required restructuring.
## Solution
Opinium, inspired by Potentiam's offshore success story, sought its expertise to address Opinium's challenges. Potentiam's initial step involved a comprehensive consulting process to identify pain points and devise a tailored offshoring strategy.
This process emphasised strategic advice for building a cohesive team and optimising data management with offshore resources, ultimately selecting Cape Town for its efficiency and diverse talent pool.
Potentiam's solution included:
1. Expert advisory on how to build their optimal data management capabilities.
2. Implementation of a Cape Town offshore solution, including talent acquisition and a dedicated local HR business partner.
3. Integration of Cape Town's team with Opinium's global offices, facilitating seamless collaboration and an embedded culture.
## Result
The collaboration with Potentiam's Cape Town team yielded immediate and significant benefits for Opinium, including:
- Streamlined Operations: The offshoring strategy freed approximately 20 days a month for insight consultants, enabling them to focus more on client relationships and business development.
- Efficiency and Quality: A dedicated team in Cape Town enhanced the quality and speed of data processing, reducing costs and time to insight.
- Fresh Perspectives: The new team infused Opinium with innovative ideas and a revitalized outlook, enriching the agency's culture and output.
These outcomes underscore the transformative impact of Potentiam's solution on Opinium's efficiency, culture, and bottom line, demonstrating the value of strategic offshoring and expert consultancy in overcoming operational challenges and driving business growth.
> In the last 12 months, the team has enabled us to return about 20 days a month to our insight consultants across London, New York and Amsterdam, which has meant that in turn, they can return that time to their clients and spend more time focused on developing relationships”
>
> Benjamin Davis | Head of Data and Research Technology
Upon the appointment of Benjamin Davis as the Head of Data and Research Technology, it became evident that Opinium faced significant efficiency challenges.
Benjamin Davis observed upon his arrival that Opinium clearly possessed significant talent within their data team, yet he also recognised that their entire data operation required restructuring.
Key issues identified included:
- Data teams operating in isolation, leading to siloed project management.
- A general lack of cohesive understanding regarding niche and specialist data concepts.
- Overwhelming data volumes necessitate excessive processing, diverting consultants from their primary focus of securing new business and leading to resource strains across international offices.
[DOWNLOAD OPINIUM'S CASE STUDY](https://www.potentiam.co.uk/hubfs/BDR%20Resource%20Folder/Case%20Studies/CASE%20STUDIES%20-%202026/Opinium_Case%20Study-2026-FA_LR.pdf)
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