---
title: High-performance Offshore Teams in Romania | Potentiam
description: Iași offers skilled professionals who work seamlessly with UK & EU teams. Combining technical expertise, strong multilingual skills & cost efficiency.
image: https://www.potentiam.co.uk/hubfs/potentiam-default-og-image.jpg
---
[](https://potentiam.co.uk)
- [Solutions](https://www.potentiam.co.uk/solutions)
[ Technology Scale your team with a dedicated advisor who aligns architecture and performance
to your goals.](https://www.potentiam.co.uk/solutions/technology) [ Finance and Accounting Finance specialists build offshore teams using the right processes and skills to strengthen accounting and deliver results.](https://www.potentiam.co.uk/solutions/finance-accounting) [ Marketing & Creative Marketing advisors build offshore teams that close capability gaps and integrate seamlessly with local operations.](https://www.potentiam.co.uk/solutions/marketing-and-design)
[ Data Analytics Analytics experts design scalable offshore data teams that deliver actionable insights and business value.](https://www.potentiam.co.uk/solutions/data-analytics) [ Sales & Customer Success Specialists build offshore sales and customer success teams aligned for growth and strong client relationships.](https://www.potentiam.co.uk/solutions/sales-customer-service-solutions) [ Energy Consulting Solutions Scale engineering and construction projects with offshore teams that improve control, efficiency, and on-time delivery.](https://www.potentiam.co.uk/solutions/energy-consulting)
- Locations
[ Cape Town, South Africa English-speaking teams with seamless UK collaboration](https://www.potentiam.co.uk/locations/south-africa) [ Bengaluru, India Technology and data capability with EU and UK time-zone overlap](https://www.potentiam.co.uk/locations/india) [ Iași, Romania Multilingual EU talent aligned with European markets](https://www.potentiam.co.uk/locations/romania)
[ Johannesburg, South Africa English-speaking talent with UK time-zone alignment](https://www.potentiam.co.uk/locations/johannesburg) [ São Paulo, Brazil Latin American talent with US and EU time-zone overlap](https://www.potentiam.co.uk/locations/brazil)
- [Careers](https://www.potentiam.co.uk/careers)
- [About](https://www.potentiam.co.uk/about-us)
- Resources
[ Blogs Explore strategies and insights on building high-performing offshore teams, scaling global operations, and unlocking performance growth.](https://blog.potentiam.co.uk) [ Guides Explore essential offshoring strategies for IT managed service providers with our comprehensive guides tailored for COOs and CEOs.](https://www.potentiam.co.uk/guides)
[ Webinars Watch Potentiam’s webinars to discover how offshore teams can accelerate growth, cut costs, and boost performance.](https://www.potentiam.co.uk/webinars) [ Case Studies Explore case studies showcasing how companies in various industries are enhancing efficiency and growth through innovative strategies and specialised services.](https://casestudies.potentiam.co.uk)
- [Contact](https://www.potentiam.co.uk/contact-us)
- [Book a meeting](https://meetings.hubspot.com/potentiam/introduction-potentiam-offshoring)
# Build high-performing teams in Iași, Romania
Iași offers skilled European professionals who work seamlessly with UK and EU teams, combining technical expertise, strong multilingual skills, and cost efficiency to help you scale faster.
[Talks to Us](https://www.potentiam.co.uk/contact-us)
II Pause background video
#### A strategic European talent hub for scalable growth
Iași is a leading Eastern European hub, offering highly skilled, multilingual talent across IT, finance, and operations. With real-time collaboration, supported by modern infrastructure, it supports fast-growing offshore teams.
### Why Iași
##### Skilled Workforce
Strong talent pool across IT, data, finance, and operational roles, with professionals delivering quality at scale and adapting to client workflows.
##### Multilingual Capability
Professionals with proficiency in French, German, Italian and Spanish enables multilingual support, and pan-European operations.
##### Education & Talent
A strong academic base and diverse professional community attract top talent, well-versed in GDPR, data security, and EU compliance standard.
##### Operational Reliability
Modern infrastructure, reliable connectivity and low staff churn compared to saturated Western European cities, ensure business continuity.
##### Cost Efficiency
Competitive salaries and lower operating costs allow teams to scale sustainably while maintaining high standards of work.
##### Time Zone Benefit
GMT+2 alignment allows real-time collaboration with UK and EU teams, ensuring seamless communication.
### Unlock the Iași advantage for building high-performing offshore teams
Learn how to leverage Iași's strategic, operational and talent advantages to build high-performing offshore teams that support scalable, sustainable growth.
[Download Guide](https://www.potentiam.co.uk/hubfs/BDR%20Resource%20Folder/Guides/LOCATION%20GUIDES/Build%20High-Performing%20Teams%20in%20Iasi_08-2026_FA_LR.pdf)
### The Iași Team
#### Raluca Patrascu
Head of HR & Country Manager, Romania
Raluca has over 15 years of HR experience, specialising in strategic planning, talent acquisition, and employee relations. She drives organisational change, improves workplace culture, and supports employees' professional growth while fostering diversity, equity, and inclusion. She holds a degree in Pharmacy.
#### Gabriel Lichentanu
Head of Talent Acquisition, Romania
Gabriel has vast experience managing BPO teams, with expertise in recruitment, talent management, and service desk operations. He has led talent acquisition initiatives, collaborated with senior management, and developed employer branding strategies, with experience across service delivery, incident management, and technical support, demonstrating his versatility and leadership.
#### Marina Irimia
Senior Human Resource Business Partner, Romania
Marina is an experienced HR professional who partners with senior leaders to shape and deliver organisational vision. She specialises in building high-performing workplaces through leadership development, recruitment, employee engagement, coaching and effective people and operational processes that drive organisational success.
#### Adriana Cocieru
Human Resource Business Partner, Romania
Adriana is an HR Business Partner with extensive experience across finance, education and manufacturing. She specialises in talent management, employee lifecycle, performance evaluation and HR policy development, aligning people strategies with business goals to drive employee engagement and organisational success.
#### Laurika Du Preez
Global Account Manager, South Africa
Laurika has extensive experience leading operations, people and business development while providing high-value service through strong client relationships and operational excellence. Commercially astute, with a background in the contractual labour and soft services industry, she drives customer advocacy and fosters positive stakeholder engagement. She holds an Honours degree in Psychology.
#### Caryn Rundle
Global Account Manager, South Africa
Caryn has extensive experience in client services, customer success, and SaaS implementation, with a proven track record of solving complex challenges, building long-term client partnerships, and driving retention and growth. She is focused on delivering real client outcomes through advocacy, transparency, and earning trust.
#### Sharon Pillay
Global Account Manager, South Africa
Sharon brings extensive experience across business development and account management within the offshoring industry, with a strong track record of driving growth, building strategic partnerships and delivering workforce solutions. She is focused on understanding client needs, building trusted relationships and creating long-term value through practical, people-focused solutions.
### Customer success stories
#### How RedFin scaled capacity with confidence
Facing rising demand and margin pressure, RedFin sought to expand capabilities while maintaining quality and client service. By establishing an offshore team, Redfin doubled staffing capacity without raising costs, quickly integrating offshore staff into client work, and achieving a 30% revenue uplift.
[View Case Study](https://www.potentiam.co.uk/hubfs/Case%20Studies%20All/Case%20Studies/RedFin%20-%20Case%20Study.mp4)
#### How Evora Global embedded offshore talent for long-term success
Evora Global faced rising costs and limited local hiring as client demand grew. An offshore team in Iași provided access to skilled analysts and consultants, embedded with the London office, enabling sustainable growth, balancing efficiency with quality, and positioning the firm for international expansion.
[View Case Study](https://www.potentiam.co.uk/hubfs/Evora%20Global_Case%20Study%20Video.mp4)
#### How EnergyQuote JHA unlocked global capabilities & achieved 3X revenue growth
EnergyQuote faced a saturated market, rising costs and outdated technology. To scale efficiently, they piloted a team in Iași, expanding steadily. UK managers could now focus on strategy and growth. Over 11 years, EnergyQuote saved £21m, tripled revenue, accelerated delivery and innovation, and positioned itself for acquisition.
[View Case Study](https://www.potentiam.co.uk/hubfs/Energy%20Quote%20-%20Case%20Study%20Video.mp4)
#### How IN-SYNC scaled sales performance with offshoring
IN-SYNC's partnership with Potentiam unlocked new sales capacity and faster execution. With clear structure, strong management support, and seamless integration, the Cape Town team became a key growth driver across the business.
[View Case Study](https://www.potentiam.co.uk/hubfs/BDR%20Resource%20Folder/Case%20Studies/Written%20Case%20Studies/In-Sync/In-Sync%20Case%20Study.pdf)
#### How Kane International achieved 94% customer service rating through offshoring
Partnering with Potentiam enabled Kane International to overcome talent constraints, scale its global operations and strengthen customer service while expanding into new European markets.
[View Case Study](https://www.potentiam.co.uk/hubfs/BDR%20Resource%20Folder/Case%20Studies/Written%20Case%20Studies/Kane/Kane%20Case%20Study.pdf)
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### Build your offshore team in Iași, Romania
Discover how Iași’s talent base and strong infrastructure can help you scale capacity, improve performance, and grow sustainably.
[Talk to Us](https://www.potentiam.co.uk/contact-us)
### More talent hubs
### Bengaluru, India
India’s deep technical talent base makes Bengaluru ideal for scaling engineering, data, and IT teams. It's cost-effective expertise drives innovation and supports long-term growth.
[View Talent Hub](https://www.potentiam.co.uk/locations/india)
### Cape Town, South Africa
Cape Town combines skilled talent with cultural and time zone alignment to the UK, enabling real-time collaboration and high-performing technology, finance and customer success teams.
[View Talent Hub](https://www.potentiam.co.uk/locations/south-africa)
### São Paolo, Brazil
A fast-growing hub with access to Latin America’s top talent, São Paulo supports global expansion into new markets. Strong expertise in technology, data, and customer success fuels business growth.
[View Talent Hub](https://www.potentiam.co.uk/locations/brazil)
### Build your offshore team in Iași, Romania
Discover how Iași’s talent base and strong infrastructure can help you scale capacity, improve performance, and grow sustainably.
[Talk To Us](https://www.potentiam.co.uk/contact-us)
[](https://www.potentiam.co.uk/)
We strategically build offshore teams that integrate
seamlessly into your business.
##### Solutions
- [Technology](https://www.potentiam.co.uk/solutions/technology)
- [Finance & Accounting](https://www.potentiam.co.uk/solutions/finance-accounting)
- [Marketing & Design](https://www.potentiam.co.uk/solutions/marketing-and-design)
- [Data Analytics](https://www.potentiam.co.uk/solutions/data-analytics)
- [Sales & Customer Success](https://www.potentiam.co.uk/solutions/sales-customer-service-solutions)
- [Energy Consulting](https://www.potentiam.co.uk/solutions/energy-consulting)
##### Locations
- [Cape Town](https://www.potentiam.co.uk/locations/south-africa)
- [Johannesburg](https://www.potentiam.co.uk/locations/johannesburg)
- [Bangalore](https://www.potentiam.co.uk/locations/india)
- [Iași](https://www.potentiam.co.uk/locations/romania)
- [São Paulo](https://www.potentiam.co.uk/locations/brazil)
##### Quick links
- [About us](https://www.potentiam.co.uk/about-us)
- [Careers](https://www.potentiam.co.uk/careers)
- [Contact us](https://www.potentiam.co.uk/contact-us)
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