Built from experience
A proven playbook that powered 3x growth at the founders’ previous company and now powers our clients’ teams.
Potentiam helps companies grow 3x faster by building nearshore and
offshore teams that operate as a true extension of your business.
Potentiam was founded by Christopher Lydiard-Wilson and Charles Fenton after successfully scaling EnergyQuote JHA, a global consultancy with over 60% of its 300-person team in Romania and India.
Facing the challenge that many growing companies face – how to grow rapidly with limited resources, they discovered the true potential of offshoring, delivering a five-year technology roadmap in just two years. Their success ultimately led to the company's acquisition by Accenture in 2015.
After seeing the impact offshore teams firsthand, Christopher and Charles began helping other founders achieve the same. Drawing on deep knowledge of international talent markets and best practices, they launched Potentiam to redefine offshoring as a partnership built on quality, collaboration, and trust.
Today, Potentiam continues this mission, helping businesses scale smarter while giving professionals access to meaningful global careers.
Founder Director, UK
Christopher is a founder and early offshore adopter who built EnergyQuote JHA into a global energy consultancy serving 400+ corporations, scaling offshore teams to over 200 staff across Romania and India before its sale to Accenture in 2015. He founded Potentiam to make the benefits of high-quality offshoring accessible to SMEs.
Founder Director, UK
Charles was co-founder of the international consultancy, EnergyQuote JHA and an early advocate of offshoring as a scalable platform. Following the company's acquisition by Accenture in 2015, he led the European energy practice, building a multilingual support team in Romania. He holds a BA in History from London University.
Founder Director, Global CIO, India
Senior Relationship Director, UK
James joined Potentiam as Client Services Director in 2023, bringing 20 years of experience in global human capital strategy. A founder himself, he built and scaled a consultancy delivering recruitment process outsourcing to fast-growing PE and VC backed organisations. At Potentiam, he helps clients identify and implement optimal offshore scaling strategies.
Finance Director, South Africa
Global Head of HR & Country Manager, South Africa
Head of HR & Country Manager, Romania
Raluca has over 15 years of HR experience, specialising in strategic planning, talent acquisition, and employee relations. She drives organisational change, improves workplace culture, and supports employees' professional growth while fostering diversity, equity, and inclusion. She holds a degree in Pharmacy.
Head of HR & Country Manager, Brazil
Andreia has over a decade of senior HR leadership experience in global, high-growth organisations, specialising in people strategies, organisational design, talent acquisition, leadership development, HR operations, employee experience and labour relations, driving business growth, transformation and high-performing teams.
Head of Talent Acquisition, South Africa
Anine has over a decade of experience in HR and recruitment across local and international industries, including call centres, retail, and FMCG. She is passionate about helping SMEs accelerate growth by finding the right candidate for every role and building strong, cohesive teams. She holds an Honours degree in Industrial and Organisational Psychology.
Head of Talent Acquisition, Romania
Gabriel has vast experience managing BPO teams, with expertise in recruitment, talent management, and service desk operations. He has led talent acquisition initiatives, collaborated with senior management, and developed employer branding strategies, with experience across service delivery, incident management, and technical support, demonstrating his versatility and leadership.
Head of Talent Acquisition, India
Saranya is an HR Business Partner with over 12 years' experience across the UK, Europe, US, Australia and India. She specialises in strategic HR, global talent acquisition, and the full employee lifecycle, building people-centred processes that drive growth. A trusted advisor, she brings a practical approach to solving people challenges and shaping HR strategies that strengthen culture, engagement, and performance.
Senior Human Resource Business Partner, South Africa
Robert is a strategic HR partner with over 25 years of experience driving people strategies that support organisational growth and transformation. His expertise spans leadership coaching, negotiation, conflict resolution, talent management, compliance, training and development, risk assessment and employment equity.
Senior Human Resource Business Partner, Romania
Marina is an experienced HR professional who partners with senior leaders to shape and deliver organisational vision. She specialises in building high-performing workplaces through leadership development, recruitment, employee engagement, coaching and effective people and operational processes that drive organisational success.
Human Resource Business Partner, South Africa
Human Resource Business Partner, Romania
Adriana is an HR Business Partner with extensive experience across finance, education and manufacturing. She specialises in talent management, employee lifecycle, performance evaluation and HR policy development, aligning people strategies with business goals to drive employee engagement and organisational success.
Global Account Manager, South Africa
Laurika has extensive experience leading operations, people and business development while providing high-value service through strong client relationships and operational excellence. Commercially astute, with a background in the contractual labour and soft services industry, she drives customer advocacy and fosters positive stakeholder engagement. She holds an Honours degree in Psychology.
Global Account Manager, South Africa
Jill is a seasoned Key Account Manager with over 19 years' experience in the logistics and supply chain industry. Skilled in account acquisition and retention, e-commerce, business development, and B2B/B2C relationships, she leverages deep insights into client's businesses to deliver tailored, effective solutions.
Global Account Manager, South Africa
Caryn has extensive experience in client services, customer success, and SaaS implementation, with a proven track record of solving complex challenges, building long-term client partnerships, and driving retention and growth. She is focused on delivering real client outcomes through advocacy, transparency, and earning trust.
A proven playbook that powered 3x growth at the founders’ previous company and now powers our clients’ teams.
We measure success by your outcomes with clear targets, reporting, and accountability.
Embedded teams operate to your standards with dedicated management and high levels of support.
Local HR business partners and in-house offices speed integration, reduce attrition, and sustain performance.
Integrated hubs in South Africa, Romania, India, and Brazil for talent quality, time zone alignment, and frictionless scaling.
Not a platform, not a BPO, not a recruiter. A strategic approach to offshoring for up to 3x growth.
Transparent pricing and right sized compliance.
Discover how high-performing nearshore and offshore teams can unlock greater value for your business.