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Where it all started

Potentiam was founded by Christopher Lydiard-Wilson and Charles Fenton after successfully scaling EnergyQuote JHA, a global consultancy with over 60% of its 300-person team in Romania and India.

Facing the challenge that many growing companies face – how to grow rapidly with limited resources, they discovered the true potential of offshoring, delivering a five-year technology roadmap in just two years. Their success ultimately led to the company's acquisition by Accenture in 2015.

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Proven by experience and success

After seeing the impact offshore teams firsthand, Christopher and Charles began helping other founders achieve the same. Drawing on deep knowledge of international talent markets and best practices, they launched Potentiam to redefine offshoring as a partnership built on quality, collaboration, and trust.

Today, Potentiam continues this mission, helping businesses scale smarter while giving professionals access to meaningful global careers.

Our People

Christopher Lydiard-Wilson

Founder Director, UK

Christopher is a founder and early offshore adopter who built EnergyQuote JHA into a global energy consultancy serving 400+ corporations, scaling offshore teams to over 200 staff across Romania and India before its sale to Accenture in 2015. He founded Potentiam to make the benefits of high-quality offshoring accessible to SMEs.

Charles Fenton

Founder Director, UK

Charles was co-founder of the international consultancy, EnergyQuote JHA and an early advocate of offshoring as a scalable platform. Following the company's acquisition by Accenture in 2015, he led the European energy practice, building a multilingual support team in Romania. He holds a BA in History from London University.

Shafeequr Rahman

Founder Director, Global CIO, India

Shafeequr has 20 years of experience managing software development programs, including four years in energy technology at Accenture. He specialises in team recruitment, people management, technical reviews, and delivery control. He holds an MBA in Information Technology.

James Cadwaladr

Senior Relationship Director, UK

James joined Potentiam as Client Services Director in 2023, bringing 20 years of experience in global human capital strategy. A founder himself, he built and scaled a consultancy delivering recruitment process outsourcing to fast-growing PE and VC backed organisations.​ At Potentiam, he helps clients identify and implement optimal offshore scaling strategies.

Brendan O'Shea

Finance Director, South Africa

Brendan is an experienced financial professional with a strong track record in entrepreneurial, medium-sized businesses. He is a strategic and commercially minded finance leader, qualified as a CA (SA), with a proven ability to strengthen financial foundations and support sustainable growth.

Chantal Endemann

Global Head of HR & Country Manager, South Africa

Chantal is a Global HR Manager with 25 years’ experience in technology, retail, and hospitality, managing multi-location operations.  She advises senior management on strategic and operational HR, including talent management, career development, organisational design, and scalability.

Raluca Patrascu

Head of HR & Country Manager, Romania

Raluca has over 15 years of HR experience, specialising in strategic planning, talent acquisition, and employee relations. She drives organisational change, improves workplace culture, and supports employees' professional growth while fostering diversity, equity, and inclusion. She holds a degree in Pharmacy.

Andreia Girardini

Head of HR & Country Manager, Brazil

 Andreia has over a decade of senior HR leadership experience in global, high-growth organisations, specialising in people strategies, organisational design, talent acquisition, leadership development, HR operations, employee experience and labour relations, driving business growth, transformation and high-performing teams. 

Anine Pretorius

Head of Talent Acquisition, South Africa

Anine has over a decade of experience in HR and recruitment across local and international industries, including call centres, retail, and FMCG. She is passionate about helping SMEs accelerate growth by finding the right candidate for every role and building strong, cohesive teams. She holds an Honours degree in Industrial and Organisational Psychology.

Gabriel Lichentanu

Head of Talent Acquisition, Romania

Gabriel has vast experience managing BPO teams, with expertise in recruitment, talent management, and service desk operations. He has led talent acquisition initiatives, collaborated with senior management, and developed employer branding strategies, with experience across service delivery, incident management, and technical support, demonstrating his versatility and leadership.

Saranya Gopalakrishnan

Head of Talent Acquisition, India

Saranya is an HR Business Partner with over 12 years' experience across the UK, Europe, US, Australia and India. She specialises in strategic HR, global talent acquisition, and the full employee lifecycle, building people-centred processes that drive growth. A trusted advisor, she brings a practical approach to solving people challenges and shaping HR strategies that strengthen culture, engagement, and performance.

Robert Matthews

Senior Human Resource Business Partner, South Africa

Robert is a strategic HR partner with over 25 years of experience driving people strategies that support organisational growth and transformation. His expertise spans leadership coaching, negotiation, conflict resolution, talent management, compliance, training and development, risk assessment and employment equity.

Marina Irimia

Senior Human Resource Business Partner, Romania

Marina is an experienced HR professional who partners with senior leaders to shape and deliver organisational vision. She specialises in building high-performing workplaces through leadership development, recruitment, employee engagement, coaching and effective people and operational processes that drive organisational success.

Yola Ferreira

Human Resource Business Partner, South Africa

Yola is an accomplished HR professional with over 25 years of experience across all HR disciplines. She specialises in strategic HR management, talent management and HR data analytics, and is a trusted partner in achieving excellence in people and performance.

Adriana Cocieru

Human Resource Business Partner, Romania

Adriana is an HR Business Partner with extensive experience across finance, education and manufacturing. She specialises in talent management, employee lifecycle, performance evaluation and HR policy development, aligning people strategies with business goals to drive employee engagement and organisational success.

Laurika Du Preez

Global Account Manager, South Africa

Laurika has extensive experience leading operations, people and business development while providing high-value service through strong client relationships and operational excellence. Commercially astute, with a background in the contractual labour and soft services industry, she drives customer advocacy and fosters positive stakeholder engagement. She holds an Honours degree in Psychology.

Jill Hendricks

Global Account Manager, South Africa

Jill is a seasoned Key Account Manager with over 19 years' experience in the logistics and supply chain industry. Skilled in account acquisition and retention, e-commerce, business development, and B2B/B2C relationships, she leverages deep insights into client's businesses to deliver tailored, effective solutions.

Caryn Rundle

Global Account Manager, South Africa

Caryn has extensive experience in client services, customer success, and SaaS implementation, with a proven track record of solving complex challenges, building long-term client partnerships, and driving retention and growth. She is focused on delivering real client outcomes through advocacy, transparency, and earning trust.

Why businesses partner with Potentiam

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Built from experience

A proven playbook that powered 3x growth at the founders’ previous company and now powers our clients’ teams.

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Outcome first

We measure success by your outcomes with clear targets, reporting, and accountability.

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Human led, high control

Embedded teams operate to your standards with dedicated management and high levels of support.

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Embedded HRBP and infrastructure

Local HR business partners and in-house offices speed integration, reduce attrition, and sustain performance.

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Multi hub, one team

Integrated hubs in South Africa, Romania, India, and Brazil for talent quality, time zone alignment, and frictionless scaling.

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Strategic, not transactional

Not a platform, not a BPO, not a recruiter. A strategic approach to offshoring for up to 3x growth.

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Transparent and compliant

Transparent pricing and right sized compliance.

Ready to drive 3x growth?

Discover how high-performing nearshore and offshore teams can unlock greater value for your business.