Locations_Romania

A strategic European talent hub for scalable growth

Iași is a leading Eastern European hub, offering highly skilled, multilingual talent across IT, finance, and operations. With real-time collaboration, supported by modern infrastructure, it supports fast-growing offshore teams. 

Why Iași

Skilled Workforce

Strong talent pooacross IT, data, finance, and operational roles, with professionals delivering quality at scale and adapting to client workflows.

Multilingual Capability  

Professionals with proficiency in French, German, Italian and Spanish enables multilingual support, and pan-European operations.  

Education & Talent 

A strong academic base and diverse professional community attract top talent, well-versed in GDPR, data security, and EU compliance standard.

Operational Reliability  

Modern infrastructure, reliable connectivity and low staff churn compared to saturated Western European cities, ensure business continuity. 

Cost Efficiency  

Competitive salaries and lower operating costs allow teams to scale sustainably while maintaining high standards of work.

Time Zone Benefit  

GMT+2 alignment allows real-time collaboration with UK and EU teams, ensuring seamless communication.

The Iași Team

 

 

Raluca Patrascu

Head of HR & Country Manager, Romania

Raluca has over 15 years of HR experience, specialising in strategic planning, talent acquisition, and employee relations. She drives organisational change, improves workplace culture, and supports employees' professional growth while fostering diversity, equity, and inclusion. She holds a degree in Pharmacy.

Gabriel Lichentanu

Head of Talent Acquisition, Romania

Gabriel has vast experience managing BPO teams, with expertise in recruitment, talent management, and service desk operations. He has led talent acquisition initiatives, collaborated with senior management, and developed employer branding strategies, with experience across service delivery, incident management, and technical support, demonstrating his versatility and leadership.

Marina Irimia

Senior Human Resource Business Partner, Romania

Marina is an experienced HR professional who partners with senior leaders to shape and deliver organisational vision. She specialises in building high-performing workplaces through leadership development, recruitment, employee engagement, coaching and effective people and operational processes that drive organisational success.

Adriana Cocieru

Human Resource Business Partner, Romania

Adriana is an HR Business Partner with extensive experience across finance, education and manufacturing. She specialises in talent management, employee lifecycle, performance evaluation and HR policy development, aligning people strategies with business goals to drive employee engagement and organisational success.

Laurika Du Preez

Global Account Manager, South Africa

Laurika has extensive experience leading operations, people and business development while providing high-value service through strong client relationships and operational excellence. Commercially astute, with a background in the contractual labour and soft services industry, she drives customer advocacy and fosters positive stakeholder engagement. She holds an Honours degree in Psychology.

Jill Hendricks

Global Account Manager, South Africa

Jill is a seasoned Key Account Manager with over 19 years' experience in the logistics and supply chain industry. Skilled in account acquisition and retention, e-commerce, business development, and B2B/B2C relationships, she leverages deep insights into client's businesses to deliver tailored, effective solutions.

Caryn Rundle

Global Account Manager, South Africa

Caryn has extensive experience in client services, customer success, and SaaS implementation, with a proven track record of solving complex challenges, building long-term client partnerships, and driving retention and growth. She is focused on delivering real client outcomes through advocacy, transparency, and earning trust.

Customer success stories

Redfin - Case Study

How RedFin scaled capacity with confidence

Facing rising demand and margin pressure, RedFin sought to expand capabilities while maintaining quality and client service. By establishing an offshore team, Redfin doubled staffing capacity without raising costs, quickly integrating offshore staff into client work, and achieving a 30% revenue uplift.  

View Case Study
Evora Global_Chris Bennett

How Evora Global embedded offshore talent for long-term success

Evora Global faced rising costs and limited local hiring as client demand grew. An offshore team in Iași provided access to skilled analysts and consultants, embedded with the London officeenabling sustainable growth, balancing efficiency with quality, and positioning the firm for international expansion. 

View Case Study
EnergyQUote Case study

How EnergyQuote JHA unlocked global capabilities & achieved 3X revenue growth

EnergyQuote faced a saturated market, rising costs and outdated technology. To scale efficiently, they piloted a team in Iași, expanding steadily. UK managers could now focus on strategy and growth. Over 11 years, EnergyQuote saved £21m, tripled revenue, accelerated delivery and innovation, and positioned itself for acquisition. 

View Case Study
In-Sync Case Study Thumbnail

How IN-SYNC scaled sales performance with offshoring

IN-SYNC's partnership with Potentiam unlocked new sales capacity and faster execution. With clear structure, strong management support, and seamless integration, the Cape Town team became a key growth driver across the business. 

View Case Study
Kane Case Study Thumbnail

How Kane International achieved 94% customer service rating through offshoring

Partnering with Potentiam enabled Kane International to overcome talent constraints, scale its global operations and strengthen customer service while expanding into new European markets. 

View Case Study

Build your offshore team in Iași, Romania

Discover how Iași’s talent base and strong infrastructure can help you scale capacity, improve performance, and grow sustainably. 

More talent hubs

Bengaluru, India

India’s deep technical talent base makes Bengaluru ideal for scaling engineering, data, and IT teams. It's cost-effective expertise drives innovation and supports long-term growth.

View Talent Hub

Cape Town, South Africa

Cape Town combines skilled talent with cultural and time zone alignment to the UK, enabling real-time collaboration and high-performing technology, finance and customer success teams.

View Talent Hub

São Paolo, Brazil

A fast-growing hub with access to Latin America’s top talent, São Paulo supports global expansion into new markets. Strong expertise in technology, data, and customer success fuels business growth.

View Talent Hub

Build your offshore team in Iași, Romania

Discover how Iași’s talent base and strong infrastructure can help you scale capacity, improve performance, and grow sustainably.